There's nothing wrong with being just a pretty card but these ones were designed for more. For every card sold, we donate £1 to a charity, currently:

Luminary Bakery use baking as a tool to take women in the UK on a journey to employability and entrepreneurship, equipping them with transferrable skills for the working world. 

Move For Two uses dance as a platform to equip vulnerable children with life skills and inspire them with confidence to go beyond what they previously believed was possible.

There are countless charities doing great work in the world but as London and Cape Town are the two places most of the current artists call home they felt like good places to start.

The story

The idea for the Watercolour Cards Collective happened during lockdown: I was inspired by my flatmate's watercolouring and reminded that artists don't like to do admin. After joining some dots, I decided to make a way for artists to be creative and earn some money; to encourage the practice of giving handwritten cards; and charities doing great work to get some cash.

Marina's first card


Me: I'm Marina. My earliest entrepreneurial endeavours included peddling burnt toffee apples around my best friend's neighbourhood and selling sugar pigs in her father's pharmacy. The card about is the first I ever made, aged seven. I live in North London and my 9-5pm is Names & Faces.
The artists are all friends, or friends of friends, and are spread out mostly across London and Cape Town – my two homes. It's provided a great excuse to get in touch and collaborate!

The card designs all spring from things that are simple, slow, and seasonal – like flowers, fruit, sea creatures, and rituals like baking bread – and are created exclusively for our store. Aside from a few of my favourite coffee shops in North London, you won't find them anywhere else.

High quality: I work with a local commercial printer to ensure top quality rendering and printing of the original paintings. The paper is 300gsm, matt and un-laminated. Each card comes with a matching envelope and protected in a single, compostable sleeve.

Value for money: Buying a card from the Watercolour Card Collective supports both artists and charities. It's a double-gift before you've even given it to someone. Buy 5, get 1 free. And free shipping within the UK.

Earth-friendly: In running this project, I'm mindful of carbon footprint and waste, and don't use any plastic packaging. I also walk to the post office!

If you'd like to submit a design, get in touch.